Tidal has currently sold itself on its high-end audio Tidal's homepage currently features a countdown clock for the event, but it's not clear what new features - if any - will be unveiled. #TIDALforALLĪlthough users can currently sign up to Tidal for either $9.99 or $19.99 a month, the official relaunch of the Spotify-competitor is scheduled for 5PM ET today, with Jay Z set to announce details of the service at a press conference in New York. Show support and make your profile photo blue. Start by turning your profile picture blue. Together, we can turn the tide and make music history. The words "turn the tide," "music history," and "together," also feature in most of the promotional tweets. Madonna, Kanye West, Deadmau5, and Beyoncé are among the well-known names tweeting promotional messages for Tidal, with the artists all using the same #TIDALforALL hashtag and changing their profile pictures to display the streaming service's signature color: a striking shade of cyan. Jay Z apparently knows this, and has recruited an all-star team of musicians-turned-PR-flacks to promote the relaunch of his recently purchased music streaming service Tidal. When you're trying to get some attention for a new product, it helps to have friends in high places.
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